What is Product photography

Product photography is a branch of photography, which accurately and attractively represents a product in advertising. ... Commercial photography is another term referring to advertising and marketing as it is intended to promote and sell a service or product.

Product photography is everywhere we look and everywhere we go. Scanning the web or looking at magazines, brochures, and outdoor advertisements, we’ll often see products for sale and different types of product photography to advertise it.

Importance of Product photography?

Photography is so important for selling products. Images are crucial to supporting the company brand and converting sales.

As an example, consider online shopping. You are looking for a new Backpack for your next Trekking. You visit your favourite online Backpack store where you have bought before.If the website you are looking at only has a written description of the Backpack but no actual photos, would you buy anyway?

Chances are that most people would not. Product photos are proof of the product’s characteristics. Most shoppers look at product photography first and then read the description to confirm if the product is right for them.

Product photography tells you a lot about the item from size, shape, colour, and even how it is used.

There are many different types of product photography. From simple studio product images to the lifestyle approach, products in action, group photos of a product line, product packaging, and more.